How to Get Started in Freelance Writing and Marketing


A freelancer is an independent worker who earns a wage on a per-job or task basis, usually for short-term work.

The freelance economy is growing rapidly. In fact, a 2021 survey by Upwork found that 59 million Americans carried out freelance work in the past year.

Freelancing is a great way to make money from home, improve your skills, and work with clients from around the world. But it also comes with a few challenges.


Freelance writing is a great way to make money on the internet. It’s easy and inexpensive to get started, and you can work from anywhere in the world – it’s a perfect career for people who love writing, but don’t want to be tied down by a traditional job.

To be a successful freelance writer, you need to pick an area of writing that you have expertise in. This will give you the confidence to charge more for your work and help you build a portfolio quicker. You can also choose a niche, which is an area of writing that is related to your own personal interests.

Your freelance writing projects can be for professional publications that target B2B (business to business) audiences or for general interest sites that are more entertaining in nature. You can also specialize in writing for specific niches, like finance or home improvement.

As a freelance writer, you’ll need to find a writing routine that works for you and a system for keeping track of your projects. This includes implementing a workflow that includes sending invoices and receiving payments, creating and editing content, submitting job applications and writing pitches, as well as responding to client responses.

If you plan to write for a lot of different clients, it’s a good idea to set up a designated business bank account. This will make it easier for you to manage your income and expenses as a freelancer, and it will also help you avoid double-payments and keep your personal and business finances separate.

You should also have a system for managing your invoices and getting paid, including setting up recurring invoices and automatic payment reminders. This will save you time and ensure that you never lose track of your finances, which can be a huge problem for new freelancers.

Using a freelance writing tool like Wave will allow you to create and send recurring invoices and manage your finances as a freelancer in one place. It will also help you measure how much money you are bringing in from each client.


Designing a website is not just about looking good but also about providing a great user experience. This is achieved by using a variety of design principles including the right color scheme and fonts. It is also important to make sure that the site is easy to navigate, has a clear call to action and includes helpful links.

In order to be successful in the field of web design, a freelancer needs a strong background in design and coding. This may include a bachelor’s or master’s degree in graphic design, web development or a related field, or it could be as simple as a strong interest in the technology and a knack for using it to create visually pleasing results.

The best way to succeed in this field is to build up a portfolio of work that showcases your skills and demonstrates your abilities. There are many online tools to help you do this, from a website that highlights your most impressive work to one that allows you to easily upload and share your best pieces of design work. In addition, a strong social media presence can be a major boon to your business. In particular, using Twitter and Facebook to promote your best work can be a great way to get the word out about your services, as well as a chance to interact with potential clients and showcase your creativity.


Marketing is the process of gaining people’s interest in your product or service through advertising, market research, and understanding your ideal customer’s needs. It’s an important part of any business, and it can help you attract new clients.

It’s also essential for freelancing because it can give you an income without having to go back to a full-time job. However, it’s not for everyone. You need to find the right kind of freelance marketing jobs that match your skills and interests, as well as your goals for the long term.

One of the best ways to start marketing your business as a freelancer is by using social media. Joining relevant social media groups and communities can help you build your network of potential clients and promote your services to your followers. It’s a great way to get the word out about your business, and it can be a good place to get referrals from other freelancers in your area.

Another way to market yourself as a freelance digital marketer is to create an online portfolio. This can be a blog or a website where you host your work and demonstrate your SEO expertise. This will help you stand out from the competition and show potential clients what you can do for them.

You can also try sending cold emailing to potential clients. This can be a difficult process, but it can also be a great way to gain confidence and practice pitching your services.

Some freelancers use hiring marketplaces like Upwork to find new clients. These sites allow you to browse different freelancers, see their qualifications, and read reviews and testimonials from previous clients. But you need to be careful since these reviews and testimonials can be easily faked and not all customers leave feedback.

For example, a company that is new to Facebook and Instagram ads might need a marketing expert who can get them started in the right direction. They might not have the budget to hire an agency, but they can still benefit from a freelancer who is a seasoned Facebook and Instagram ad expert.


With the rise of flexible working hours and the gig economy, more and more businesses are turning to freelancers. It’s a great way to find high-quality talent at lower rates, but it comes with a few challenges as well.

Managing freelancers is not as easy as managing regular employees, as they work in different timezones and don’t interact face-to-face as much. However, with the right management strategy, you can manage your freelancers effectively.

The first step in effective freelance management is to set expectations clearly with your team members and let them know what you expect from them. This includes a clear job description, project scope, deliverables and required timelines. It also covers how you will evaluate each deliverable.

A good project management tool can be a huge help in this process. Tools like Trello or Asana are Kanban-style collaboration tools that allow you to segment tasks into boards, lists, and cards.

This allows you to organize your projects and assign tasks to individuals, letting you track progress on individual items with ease. It also makes it easier to spot bottlenecks and solve issues before they become bigger.

Another key part of managing freelancers is to communicate proactively and frequently. Use messaging features in your project management tool to let team members know if there is an issue, or when there are milestones nearing completion.

If you’re not using a dedicated collaboration platform, consider creating base-level collaborator accounts so your freelancers can access the information they need. This ensures you have all the relevant data in one place.

You can also schedule meetings to discuss progress and ensure that the entire team is on the same page. This will also encourage freelancers to complete their tasks on time.

Once you’ve established a good rapport with your freelancers, they may be more willing to commit to a long-term relationship with you. This is especially important if you’re hiring them for multiple projects over a period of time.

Keeping in touch regularly and giving feedback on their performance will also ensure that they deliver top-quality work. This can help you retain them for future projects and make it easier to hire them again.